In its latest move, mCaffeine, India’s first caffeinated personal
care brand, which has led the coffee revolution in the personal care space since 2016, launches India’s very first “COFFEE
BEAN” shaped bathing
bars. With these unique
array of caffeine based soaps, mCaffeine is set to revolutionise the personal
care space by entering the beauty soap market in India. The PETA-certified, extensive R&D based mCaffeine
Coffee Bathing bars are well formulated
and pH balanced.
mCaffeine Coffee Bathing bars with the
tagline Bean Me Up!TM are here to
excite the coffee lovers and bring to them the literal meaning of bathing in
coffee. Keeping in mind the importance of visual and aromatic appeal, all Coffee Bathing Bars have been shaped as coffee
beans infused with the breath-taking aroma of fresh coffee, in order to deliver
an elevated bathing experience and will add more to the entire bathing routine.
The product series will feature three distinct Coffee Bathing Bars, namely – Espresso, Cappuccino, and Latte. Apart from the main ingredient of Pure Arabica Coffee, which is known
for its cleansing and toning properties, the Coffee Bathing Bars also contain other ingredients such as pure coffee oil (in Espresso),
almond milk and caramel (in Cappuccino), and cocoa butter (in Latte) which are
essential for a healthy, lustrous, moisturized, and nourished skin.
Expressing excitement at the
launch of mCaffeine
Coffee Bathing Bars, Tarun Sharma, Co-Founder &
CEO said, “At mCaffeine, since the
moment we launched our first product, we have always been out to make a
difference. There is a shift towards the naturals segment as consumers are
worried about chemicals. We have acted swiftly enough to adapt to changing
consumer preferences and have expanded our offerings in the clean label (natural as a choice) which
the brand embodies. We have always been conscious
of what ingredients we use and are mindful of the expectations of the
millennials. Our Coffee bathing bars will set
new benchmarks in the personal care brands space offering
environmentally sustainable and eco-friendly products.”
Tarun Sharma further added
that “Over 12 months of extensive
research and an investment of around half a million dollars have gone into the
careful curation, design, and production of the Coffee Bathing Bars. Despite
being a very young brand, mCaffeine has prioritized in-depth and thorough
research into each of its products. Its
R&D team has put in extensive efforts to deliver a well-formulated,
pH-balanced, and uniquely bean-shaped bathing bar in three different variants
with patentable properties to their customers. mCaffeine plans to sell more
than 2 million units of the Coffee Bathing Bars in three years, with half a million sales expected in the first year
itself. It has also applied for patenting the Coffee Bathing Bars which is in
process – no such patents have been granted till now in the brand product
space. Expanding our Naked & Raw Coffee range, this will be a unique
product to dive into the coffee fervour more & bring the best of coffee for
skin. It is through such innovation that we have turned mCaffeine into a INR 100 Crores Indian brand in just four years, thus creating the
phenomenon that is caffeine skincare in India which is so rarely seen in the
Indian markets.”
All Coffee Bathing Bars have a pH of 5.5 which is the same as human skin, which enables
them to nourish and cleanse all skin types without drying them. In comparison,
regular soaps are pH 8< which, in the process of removing dirt and sweat,
also strip the skin off its essential natural oils.
mCaffeine’s Coffee Bathing Bars are also vegan, cruelty-free, and
PETA-certified i.e. none of its ingredients, formulations or finished products
have been tested on animals. The coffee bathing bars are also free from SLS,
Paraben, Mineral Oil, and their formula is both dermatologically tested and
FDA-approved.
About mCaffeine
mCaffeine is India's first caffeinated
personal care brand, launched in 2016, cofounded by Mr. Tarun Sharma and Mr.
Vikas Lachhwani. The brand is focused on the millennial lifestyle with mass
premium offerings. mCaffeine, a D2C brand has sold more than 2.8 million
products in just 4 years of launch. Currently,
the products are available at 18000 pin codes across India. While
the brand is still quite young, mCaffeine products are best sellers amongst
multiple categories on Amazon and Nykaa.
mCaffeine, currently is present in
3 major categories - Face Care, Hair Care and Body Care. There
are about 20 products in the
portfolio so far and there are aggressive plans to
further launch 15-20 products in the next one year. mCaffeine products are
available on all major shopping portals namely – Amazon, Nykaa,
Flipkart and sells through its own e-commerce portal www.mcaffeine.com. Almost half of mCaffeine
products are best sellers in the categories they operate in across marketplaces.
The brand is at present focusing on
India with global potential for the future.
Awards & Recognitions:
Their products
are already gaining cult status in the Indian beauty community. mCaffeine’s
Coffee Body Scrub has become a favourite of the community, recently winning the
‘Best Scrub’ Category in the Cosmopolitan Beauty Awards 2019 and Nykaa Femina
Beauty Awards 2020.
mCaffeine is Peta Certified - 100% Vegan and
Cruelty-Free.
Additional Product Info
Why Coffee?
Coffee has excellent
cleansing & polishing properties for the skin. Coffee is a natural source
of Caffeine that is rich in antioxidants & fights free radicals keeping
the skin away from fine lines & wrinkles. Coffee granules are known to
have unmatched exfoliating properties. Coffee reduces cellulite and stretch
marks as well. A well-suited ingredient for every skin, we can’t help but
state that Coffee, indeed, is the superfood for skin!
Coffee Bathing Bars v/s Traditional Soaps
Traditional Soaps are
alkaline-based products with pH 8 < which is much above skin pH 5.5. Alkaline soaps damage the
skin’s protective barrier. They not just remove dirt & sweat but also strip
off essential natural oils of the skin.
Coffee Bathing Bars are free from harmful
chemicals and maintain a balanced pH 5.5
which is the same as that of our skin hence these bars do not dry out the skin.
They are quite moisturizing, cleansing & nourishing, making them suitable
for all skin types.
All the coffee bathing bars
are Vegan, Cruelty-free & Peta
Certified. They are free from SLS, Paraben, Mineral Oil and have an FDA
Approved and the dermatologically tested formula.
Types of Coffee Bathing Bars
Espresso Coffee Bathing Bar
Packed with the immense
benefits of Pure Arabica Coffee, this bathing bar will deep cleanse your skin. It has a skin-friendly ph 5.5 that won't
dry out the skin. The Espresso Aroma exudes Crisp
Coffee Notes, awakening your senses & giving you a much needed Coffee
Rush!
Let’s talk about what’s
inside! Coffee is known for its deep cleansing & energizing properties.
Coffee is also a natural source of Caffeine which is rich in antioxidants and
keeps the skin healthy. Pure Coffee Oil in the bar tones the skin and Vitamin E
nourishes as well as conditions.
Cappuccino Coffee Bathing Bar
Packed with the immense
benefits of Pure Arabica Coffee, this bathing bar will polish your skin. It has a skin-friendly ph 5.5 that won't dry out
the skin. The Cappuccino Aroma exudes Sweet
Coffee Notes, picking up your senses & giving you a much needed Coffee
Rush!
Let’s talk about what’s
inside! Coffee is known for its cleansing & toning properties. Coffee is
also a natural source of Caffeine which is rich in antioxidants and keeps the
skin healthy. Caramel in the bathing bar polishes & improves skin texture,
Almond Milk moisturizes as well as softens skin.
Latte Coffee Bathing Bar
Packed with the immense
benefits of Pure Arabica Coffee, this bathing bar will moisturize your skin with its mild cleansing action. It has a
skin-friendly ph 5.5 that won't dry out the skin. The Latte Aroma exudes Creamy Coffee Notes, refreshing your
senses & giving you a much needed Coffee Rush!
Let’s talk about what’s
inside! Coffee in the bar tones the skin. Coffee is also a natural source of
Caffeine which is rich in antioxidants and keeps the skin healthy. Almond Milk
moisturizes & acts as a mild cleanser. Cocoa Butter intensely moisturizes
& nourishes the skin.
