Wednesday, November 22, 2017


The expanded Haier manufacturing facility in Ranjangaon, Pune will increase domestic production by 322%; and contributing to a boost in employment
 New Delhi, November 16, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, today announced the inauguration of its first Industrial Park in the country, at the official inauguration ceremony conducted in the factory premises in Ranjangaon, Pune. With this new development, Haier will be generating 2000 new direct jobs along with 10000 indirect employment opportunities in the ecosystem. The event was presided by the Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis, Mr. Liang Haishan, Executive President of Haier Group, Mr. Song Yujun, Managing Director, Haier Appliances India and Mr. Eric Braganza, President, Haier Appliances India. To grace the occasion, other dignitaries such as Mr. Zheng Xiyuan, Chinese Consul-General in Mumbai, Mr. Li Baijun, Economic and Commercial Counselor of Chinese Embassy in India and Mr. Wang Shicai, Commercial Counselor at the Consulate General China in Mumbai, were also present at the event.
The ceremony was held to announce the official opening of Haier’s first industrial park in the country in Ranjangaon, Pune. The MoU between Haier Group and the Maharashtra government was signed in the year 2015 in line with Central Government’s ‘Make in India’ initiative, followed by the groundbreaking ceremony in 2016. Haier India has invested a total of INR 600 crores towards the expansion of the facility. With this development, Haier will be more than doubling the production capacity of refrigerator to 1.8 Million units and initiating the production of new categories like, LED televisions, Washing Machines, Water Heaters and Air Conditioners. The industrial park will now enable the brand to manufacture 3.8 million units of the aforementioned products in total.
Along with the increase in production capacity, the establishment of this new facility will also generate employment opportunities in the state of Maharashtra. This will further increase the existing workforce in the factory by adding 2000 new employment opportunities.
In 2015, Haier India won the prestigious ‘Make in India Awards for Excellence’ under the consumer durable category for its contribution to the growth of the country’s economy.
Hon’ble Chief Minister of Maharashtra, Mr. Devendra Fadnavis commented on the occasion, “I’m extremely delighted to see the industrial park ready to start production and I strongly believe that this will have a very positive impact on the industrial investment in the state of Maharashtra. For the state government, an industrial park like Haier’s will offer economies of scale with the development of land and infrastructure. It also helps in industrial development while contributing to generation of employment and creation of social infrastructure.”
 Commenting on the occasion, Mr. Liang Haishan, Executive President of Haier Group said, “India has emerged as one of the most important strategic markets of Haier Group. With its enormous market potential, it is necessary for us to continuously invest, deepen the localized three-pronged strategy, increase the responsiveness and meet users’ needs. With Maharashtra being one of the most competitive states in India with its high industrial level and leading economic scale, we’re very optimistic of the collaborative growth and opportunities that will arise from our new industrial park.”
 Mr. Song Yujun, Managing Director, Haier India said “India is one of the key markets for Haier and we have been able to grow at a phenomenal pace in the country in the past 13 years. The optimistic year on year growth signifies the potential that lies in the Indian market and hence gives us an opportunity to further expand operations in the country. Thus, this manufacturing facility lays the foundation for the brand to strengthen its presence in India.”
Mr. Eric Braganza, President Haier India added, “The expansion of our existing manufacturing facility in Pune into our first industrial park began in 2015 and today, it is a moment of great pride for us to witness that vision come to fruition. In alignment with the ‘Make in India’ initiative of the central government, we have invested INR 600 crores enabling us to locally manufacture products across all categories. The opening of this factory will not just scale up the production capacity but will also decrease the overall dependence on imports and simultaneously increase exports from India in the near future.”
Haier India is a 100 percent subsidiary of Haier Group, a fast growing consumer durables company. Haier is world’s No. 1 brand of Major Appliances* for the 8th consecutive year, as per Euromonitor UK. The company initiated its commercial operations in January 2004 and offers a wide range of products in all of 7 categories like Refrigerators, Wine Cellars, Deep Freezers, Air conditioner, Washing Machines, Water Heaters, Panels (LED/LCD TV’s).
Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. Known for introducing innovative products in India and world, Haier is best remembered for its revolutionary BMR- Bottom Mount Refrigerators, named India’s No.1 BMR Brand, launched in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian consumers.
Haier India Factory
Haier has its 40 acre manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators is upgrading its existing R&D facility for refrigerators by introducing state-of-the-art equipment’s. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier is upgrading the new facility with state-of-the-art equipment’ to create a Research & Development facility for refrigerators and other lines as well. The Facility will enhance the innovation and production excellence in the country articulating the brand’s philosophy of ‘Inspired Living’. The company will introduce manufacturing operations for new product lines like, washing machines, air conditioners, LED panels, and water heaters. With this development, the company also plans to generate employment opportunities in the state and increase the existing workforce.
Founded in 1984, the Haier Group is today the world’s leading brand of major household appliances and is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competence throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
For more information, please contact: Ragini Vasishtha|| +91 9711500173/ Karishma Taneja ||+91-9958338020

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